How to Write for the Web—a New Approach for Increased Engagement – Whiteboard Friday
Content | Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?
In this week’s Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.