What’s On Your Blogging Calendar?

What’s On Your Blogging Calendar?

A calendar for your blog is a great way to get organized when it comes to your blogging essays. If you’ve never tried one before, try it now and you’ll be stunned.

1. Your blogging calendar should have a mix of information, anchor posts, promotions, case studies, interviews, guest posts, valuable stuff, etc. When you list your topics on the calendar, also note how it’s going to follow (promo, case study, etc.)

2. The idea is that you should do what you have listed on your calendar.

3. Look back when at the end of the month and analyze what worked well and what didn’t. You can draw conclusions based on comments, shares, sales, affiliate sales, etc.

Keeping a blogging calendar is a start, but actually doing the posts and analyzing what worked well will and what not, will move your blog forward.

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Happy blogging!
Federico Zen

To Blog Or Not To Blog, That Is The Question

To Blog Or Not To Blog, That Is The Question

Are you thinking about blogging or not blogging? Why not try microblogging, it might be a better choice. Let’s explore that further.

Blogging is the old traditional way to share information. A blog post can be long and it can include graphics, info graphics, photo images, product links, videos and more. You have all the room you can need to share your story and can get more followers who will trust you and follow you.

Microblogging is the posting of tiny bites on Twitter or Facebook. You can post a more often and be more real, and if done right you can interact with others much better, to build great relationships.

It doesn’t have to be one or the other. You can do both and open to the benefits of each. You see, you don’t have to stick to one, you can microblog most of the time and once in a while you blog in the traditional way.

Blogging and microblogging should both be in your big bag of marketing.

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Happy blogging!
Federico Zen

How To Make Blogging More Fun!

How To Make Blogging More Fun!

Let’s face it; blogging can be very time-consuming and sometimes very frustrating. No is the time to to spice things up a bit and add some fun to your Blog

Here are some thoughts:

There is no blog police – you can blog about what you want to blog about. Of course its best not to get too far away from your niche, but it’s okay to make a variation on a topic or make controversy if that suits you, or even better, be humorous!

If your schedule is quite rigid and your blog is getting you down, throw it out the window. Remember, there is no blog police. With the relief you’ll get from setting it aside, now you will have fun writing!

Challenge yourself. Yes, it can be fun if you challenge yourself with something that’s related to your blog. Write one chapter for your Kindle book each day. Oh yeah, blog about it and get others involved for the fun of making it viral with their comments.

Hold a contest on your blog. People like to win prizes and it will be fun for you to give them something free, like an eBook, free training or a free subscription to your newsletter.

Lighten up on your self-imposed rigid blogging rules and you’ll find your creativity and sense of fun come back. Happy blogging!

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Federico Zen

The Best Way to Make a Living as a Writer

“You’re a good writer if you can write a story that can make people cry …
“You’re a better writer if your writing can make people laugh …
“But, if your writing can persuade people to take action — that’s when you know you can be a very
wealthy writer.”
Mark Morgan Ford (formerly known under his pen name, Michael Masterson) — a Master
Copywriter who has mentored hundreds of up-and-coming writers — said those words some
years ago — and they’re still true today …
If you can effectively use words to persuade another to act, you stand to make a lot of money.
The secret is … direct-response copywriting.
And while in this report I’m going to introduce you to lots of ways to make a living as a writer,
when it comes down to it, the best paying writing opportunities are just variations of copywriting.

Small Business Email Marketing

Email Marketing is a type of direct digital marketing that uses electronic mail as the marketing communication delivery method. Email marketing is used in a number of ways by organizations, professional and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, newsletters, or for communicating promotional offers and more.

Management of Email marketing (or e-mail marketing) is a popular form of small business marketing. It offers one of the best advertising returns for any small business. According to research by the Direct Marketing Association, in 2008, email marketing returned $45.06 for every dollar spent on it — but industry experts say that small businesses are slow to adopt email marketing practices.

One contributing factor to low adoption rates by small businesses is due to time constraints. Small business owners are swamped and it can be a challenge to fit email marketing into an already full schedule. Another factor is that small business owners can be intimidated by the phrase “email marketing,” and they mistakenly believe they need to be a marketing expert to run e-mail campaigns.

Small Business Marketing with Social Media
Social media is the new buzzword that is used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another via the Web. Some examples of social media sites and applications include Facebook, YouTube, Del.icio.us, Twitter, Digg, blogs and other sites that have content largely contributed based on user participation — that is, sites that organize and deliver user-generated content (UGC). Unlike traditional PR and advertising, which can be costly, the main cost associated with social media is time, not cash. And any business willing to spend some time on social media and networking sites, building a community or fan base can benefit.

Source: Webopedia.com

How to Write for the Web—a New Approach for Increased Engagement

How to Write for the Web—a New Approach for Increased Engagement – Whiteboard Friday
Content | Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

We tend to put a lot of effort into writing great content these days. But what’s the point of all that hard work if hardly anybody actually reads it through to the end?

In this week’s Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.